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What you'll learn about account-based marketing Understanding Account-Based Marketing: Get a clear overview of what ABM is, how it differs from traditional marketing, and why it's essential for B2B businesses. Personalization in ABM: Learn how to create highly personalized content and experiences that resonate with key decision-makers in your target accounts. Identifying and Prioritizing Target Accounts: Understand how to identify and prioritize the accounts that are most likely to convert, using data and insights. Creating and Executing ABM Campaigns: Learn the step-by-step process of designing, executing, and measuring ABM campaigns, from initial outreach to By taking these courses, you'll gain the knowledge and skills needed to implement a successful account-based marketing strategy, drive higher ROI, and build stronger relationships with your most valuable accounts.